ABOUT
Inheriting an established brand identity and nightclub concept, Zouk Nightclub was meticulously adapted to thrive in the fiercely competitive Las Vegas market. The task was to reshape the venue's identity to stand shoulder to shoulder with the giants of the nightlife industry, while preserving its distinctive charm and allure.
CHALLENGE
The project involved designing & developing numerous unique campaigns tailored to over 50+ artists, each demanding a distinctive creative approach. The challenge encompassed creating a buzz across multiple platforms like Social Media, Email, Publications, and Out-of-Home advertising to market a venue that attracts more than 3,000 visitors nightly and over 15,000 throughout an operational week.