LAS VEGAS BASED Designer

Transforming Brands through UX/UI Mastery & Strategic Creativity

I am an adept creator shaping compelling brands, digital products, and experiences, merging strategic insight with creative flair.
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ABOUT ME

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Hello, I'm Ryan Ketchum, a seasoned Product Designer, Web Developer, and Creative Director.
Throughout my career, I've had the privilege of working with some of the industry's brightest minds on a diverse range of projects. My work spans from product design to brand creation, and interactive experiences for small businesses, start-ups, and global brands.

I've built numerous brands & products with projects spanning from hotel & resorts/nightlife to fine dining establishments. I've also made my mark on local businesses in the valley, helping them to cultivate their brand identity. Most recently, I served as the Creative Director at Resorts World Las Vegas and now have transitioned as a design consultant under my own business, Kreatir Limited.

I believe in creating compelling brands and products, and crafting engaging experiences that seamlessly merge strategic thinking with creative expertise. This approach keeps audiences involved across a spectrum of channels. I've had the opportunity to work with large corporations where I've played pivotal roles in overseeing UX/UI initiatives and developing compelling design concepts.
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WORK HISTORY
My expertise spans a broad spectrum, from Product Design to Website Design, with a special focus on Visual Identity Design and Design Systems + Style Guides. Let's delve into a detailed exploration of my skills.
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  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here

As Head of Design for The Guestbook and Shrtlst, I led the rebranding efforts for both companies, modernizing their identities to enhance market positioning. I developed user-centered design strategies to improve product usability and engagement, while also implementing innovative solutions that set new standards for creativity. These efforts resulted in greater brand visibility and elevated customer experience across both platforms.

  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here

As the Owner, Founder, and Creative Director of Kreatir Limited since 2020, I have specialized in offering a wide range of services to enhance businesses. This includes crafting compelling design concepts to boost brand presence, providing tailored UX/UI design solutions to increase user engagement, and creating customized business software to meet specific client needs and improve operational efficiency. My multifaceted approach has consistently led to increased client satisfaction and business growth.

  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here

Over the past few years at Resorts World Las Vegas, I began as a Senior Graphic Designer, where I led initiatives to enhance digital experiences, mentored the creative team, and defined the creative vision for branding and marketing. In 2021, I was promoted to Creative Director, taking charge of more comprehensive responsibilities. In this role, I spearheaded the redesign of the hotel booking engine, directed standard processes for creative requests, led market analysis, developed a retail platform, and ensured alignment between creative expectations and project deliverables for the $4.5 billion resort. My work has been instrumental in boosting booking efficiency, revenue, customer satisfaction, and overall user experience.

I managed the design process for a consumer-facing application and desktop platform that connected merchants and consumers. My responsibilities included wire-framing, prototyping, creating visual mock-ups, and developing detailed design documentation to communicate ideas effectively to the development team. Additionally, I monitored the work against the production schedule and continuously reviewed and improved guidelines, ensuring the project's success over time.

  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here

As a Graphic Designer at Palms Casino Resort in 2019, I led the digital experience design, creating marketing collateral for property venues and events, and developing website mock-ups for the development team.

In my role as Creative Specialist at Ntooitive Digital from 2018 to 2019, I led UX/UI projects for small businesses in the Las Vegas valley. This included developing marketing materials, designing a range of web apps, and handling video production for company promotion.

  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here
  • Responsibilities or Major Acheivements here
My VALUES
As a professional, I uphold several core values that guide my work and interactions with clients & executives:
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Leadership

I believe in leading by example and fostering a collaborative and inclusive environment where everyone's ideas are valued.

Creativity

I strive to bring innovative and out-of-the-box thinking to every project, pushing the boundaries of what's possible to create unique and engaging experiences.

Agile Methodologies

I understand the importance of flexibility in the design process and use Agile methodologies to adapt to changing project requirements and deliver high-quality results consistently.

Mentorship

I am passionate about sharing my knowledge and experience with others, guiding and mentoring creative teams to improve overall user experience and digital engagement.

Collaboration

I understand the importance of flexibility in the design process and use Agile methodologies to adapt to changing project requirements and deliver high-quality results consistently.

Attention to Detail

I pay close attention to every detail, ensuring that all elements of a design come together to create a cohesive and engaging user experience.

MY PROCESS
My approach to design and development is systematic and thorough, ensuring that every project I undertake is successful:
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Every successful project starts with a deep understanding of its core goals and requirements. I meticulously study your business model, industry trends, and target audience. This initial phase of discovery and strategy equips me with the essential knowledge to make informed decisions throughout the design process and aligns the project’s trajectory with your business objectives.

After establishing a clear strategic direction, I move into the heart of the project — design and development. Here, I convert the project's objectives into compelling design concepts. Ensuring your brand voice is captured perfectly, I craft functional, visually stunning designs that truly resonate with your audience and meet their needs. Each design element is a purposeful blend of aesthetics and usability, tailored to your unique business scenario.

Once the design and development phase concludes, the product undergoes rigorous testing. This step ensures every aspect of the product functions as intended and adheres to the highest quality standards. From minor bugs to potential UX/UI improvements, nothing goes unnoticed in my pursuit of perfection.

When the product has been refined to its peak and meets all quality standards, it's ready for the world to see — the launch phase. But the journey doesn’t end there. After launch, I continuously monitor the product’s performance, learning from real-world usage and making data-driven optimizations. This ensures the product doesn’t just meet but consistently exceeds user needs and project goals.

Beyond launch and optimization, I stay alongside as a dedicated partner, providing ongoing support post-launch. The digital world is constantly evolving, and so are user expectations. Therefore, I make necessary updates, enhancements, and adjustments based on user feedback, analytics, and changing industry trends, ensuring your digital product stays relevant, efficient, and effective.

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