Collab

Digital Marketing

Web Design

Content Creation

B2C

Campaign

Expedia x Resorts World

A CAMPAIGN TO PROMOTE RESORTS WORLD LAS VEGAS' DIVERSE EXPERIENCES

Expedia Media Studio collaborated with Resorts World Las Vegas to craft a campaign that showcases the variety of experiences offered at the property. The narrative revolves around three distinct guests, each representing a unique hotel experience. The campaign culminated in an editorial website, a digital ad campaign, and a co-produced commercial content piece.

OVERVIEW

CLIENT

Resorts World Las Vegas

YEAR

2022

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ABOUT

The collaboration between Expedia Media Studio and Resorts World Las Vegas aimed to highlight the diverse experiences available at the property. The campaign's narrative was built around three guests, each symbolizing a specific hotel experience: Hilton for Business Customers, Conrad for Lifestyle Customers, and Crockfords for Ultra Luxury Customers.

CHALLENGE

The primary objective was to effectively communicate the distinct experiences each hotel offers and target the respective customer segments. This required a harmonious blend of content from Resorts World and the technical and creative expertise of the Expedia team.

Before

After

CONTENT CREATION & NARRATIVE

The story was meticulously crafted to represent three types of hotel experiences. This narrative was central to the entire campaign, ensuring that each guest type could see themselves in the story and be drawn to the respective hotel experience.

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DIGITAL IMPLEMENTATION

The narrative was brought to life through an editorial website developed by Expedia, supplemented by a digital display ad campaign across Expedia and its partners. The content provided by Resorts World was seamlessly integrated, ensuring brand consistency and effective communication.

RESULTS

The combined efforts successfully showcased the three distinct experiences and the target guests for each hotel. The campaign not only highlighted the diversity of Resorts World Las Vegas but also demonstrated the power of collaborative content creation and marketing.

COLlaborators

Production

Expedia Media Studio

Web Development

Syncronized Studio

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