ABOUT
Tasked with crafting a brand for Las Vegas' newest dayclub venue, Ayu Dayclub required an identity that transcended its physical location. The project's vision was to create a universal concept that could carry over to multiple venues across the globe. The design was inspired by Southeast Asia's idyllic islands, resulting in an outdoor oasis that reflects the harmony and beauty of a tropical haven.
CHALLENGE
Ayu Dayclub's opening season featured over 50+ artists, demanding a strategic and innovative approach to marketing. The challenge was to design and develop unique campaigns tailored to each artist while promoting a venue that sees crowds of over 3,500 daily and over 12,000 weekly. The task required a multifaceted promotion across various mediums, including Social Media, Email, Publications, and Out-of-Home advertising, ensuring that the allure of Ayu Dayclub reached every corner of its target market.
