Expedia Media Studio collaborated with Resorts World Las Vegas to craft a campaign that showcases the variety of experiences offered at the property. The narrative revolves around three distinct guests, each representing a unique hotel experience. The campaign culminated in an editorial website, a digital ad campaign, and a co-produced commercial content piece.
Resorts World Las Vegas aimed to rebrand its loyalty program to better illustrate player progression and provide clearer program details. The initial approach lacked differentiation and clarity, leading to fewer signups. Our solution involved a tier restructure, a royalty-themed rebrand, new card designs, a dedicated website, and a targeted marketing campaign.
