An epic rebrand and ad campaign for Resorts World Las Vegas, a $4.3 billion casino resort. With a powerful campaign that truly embodied the resort's vibrant lifestyle offerings, we transformed a previously fantasy-based brand identity into a realistic and captivating spectacle.
Expedia Media Studio collaborated with Resorts World Las Vegas to craft a campaign that showcases the variety of experiences offered at the property. The narrative revolves around three distinct guests, each representing a unique hotel experience. The campaign culminated in an editorial website, a digital ad campaign, and a co-produced commercial content piece.